Facebook will make new features of the WhatsApp Business application payable.
“We want to enable users to send messages to companies and get the desired answers. In the future, we intend to take money from business representatives for this, “said WhatsApp’s chief operating officer, Matt Idem.
WhatsApp Business is designed for small companies. It can also be used as a separate tool for large corporations, which allows them to connect directly to the main WhatsApp application.
Currently, new options are being tested in Brazil, Europe, India and Indonesia. The Dutch company KLM Royal Dutch Airlines uses WhatsApp Business in operation.
Note that Facebook paid $ 22 billion for WhatsApp in 2014 and has not yet earned a cent on it, while Facebook Messenger, owned by the company, is already making a profit by advertising.
This week WhatsApp in its blog announced the appearance of new features for business.