VR-technologies are confidently called one of the technological trends of 2018. Do not believe me? Here are a few statistics :
- By 2020, investments in virtual and augmented reality technologies are projected to reach $ 29.5 billion
- By the end of 2017 the total number of VR-devices will reach 5.1 million units. The gain for the year is more than 75%.
- By 2020 the number of VR-devices will grow by 1507% and will reach 82 million
Virtual reality technologies can be used not only for entertainment, but also for marketing. We offer inspiring examples from brands that have been able to find application of VR technology in various advertising campaigns.
Key Technology, the manufacturer and developer of food processing systems, created a VR demo, in which it was possible to see in detail how the latest platform for sorting VERYX products works. The demo was part of an impressive B2B campaign to increase brand awareness among the target audience of food producers. Virtual reality allowed to look inside the machine and learn in detail how different sorts of products are sorted.
The presented video shows that even in such B2B industry as production, it is possible to successfully use VR-technologies in order to realistically show the capabilities of the company.
Defy Ventures and Within
The company, which is engaged in the rehabilitation of people in prison and released from prison, and the developer of VR-video, filmed a small social VR-film. It details the everyday life of prisoners in high security prisons.
Injuries, age and illnesses can limit the mobility of many people to such an extent that even ordinary walking will cause severe pain or become simply impossible.
For such people, Limbic Life came up with an unusual chair called Limbic Chair. It comes complete with a VR helmet and allows you to immerse yourself in a virtual reality where you can intuitively move your body (thanks to the special design of the chair) and daily train your hands and feet within the rehabilitation program.
Patients like to be in an armchair and experience the sense of freedom that it gives. Of course, they like virtual reality, especially imitation of flights. VR technology not only helps them to recover physically, but also positively affects the emotional state, – Patrick Kunzler, the creator of the chair.
Everyone knows these “miraculous” efforts to repair and design a new house, which require an incredible amount of money, planning and mental strength.
Lowe’s, a chain of stores selling goods for repair and home improvement, offers its visitors to learn more about how to do repairs, in a special project – Holoroom How To. In virtual reality, buyers can learn how to paint walls and lay tiles, and arrange furniture and choose the right color for the walls.
The cheese maker Boursin used VR technology as a supplement to the main marketing campaign in the UK.
In a virtual game, Boursin invited users to tour the refrigerator, learn about the compatibility of products and get to know the taste of Boursin cheese.
The transport company offered to passengers of trains England – France to make a trip to the underwater world with the help of VR-technologies.
A well-known brand invited users to make a virtual journey around the world of liver, and at the same time learn a little more about their production.
Star Wars and Lenovo
The new VR-game allows fans of the film (as well as simply everyone) to wake up the Jedi and fight with stormtroopers, BTV and even Darth Vader.
The application of VR-technology in marketing can fulfill different purposes – from the story about the features of the product to the explanation of the mission of the brand. Thanks to the virtual reality, users cease to be just third-party observers – they immerse themselves in the advertising campaign and become a part of it. But this approach requires a lot of efforts from the brand: only high-quality graphics and a fascinating plot can make such a campaign really interesting for users.